Tuesday, June 7, 2011

Store Brand Baby Formula Wins a Final Round in Court

This is a Sponsored post written by me on behalf of storebrandformula.com. All opinions are 100% mine.

I have been researching store brand formulas vs. the expensive name brand formulas. My niece has an infant and is a single mother; I try to help her out with deals and coupons when I am able too. I bought some store brand formula for her and she rejected it saying it was not as 'good' as Enfamil. So that set my brain in to gear to find out if that was true or not. I am a mother of two children who I breastfed exclusively so I had a lot to learn.

Store brand infant formulas won a major victory this week when a U.S. Circuit Court upheld a $13.5 million false advertising claim against Enfamil maker Mead Johnson.

The case centered on the successful argument by PBM Products, Perrigo’s store brand infant formula business, that Enfamil’s advertisements of superiority to store brand formulas were false and misleading because store brand formulas offer the same nutrients at the same levels as Enfamil.

"The Court has made it clear that national brand and store brand suppliers are entitled to fairly compete and advertising abuses will not be tolerated," said Perrigo Chairman and CEO Joseph C. Papa in a statement. "We also appreciate the Court's recognition that PBM could lawfully compare its products to national brand products."

 

“As the litigation history of the parties demonstrates, despite having twice been restrained from disseminating misleading advertising, Mead Johnson continued to do so,” Circuit Judge Andre Davis wrote. “PBM cannot fairly compete with Mead Johnson unless and until Mead Johnson stops infecting the marketplace with misleading advertising.”

 

more information

storebrandformula.com

So I am going to approach my niece again with this information; and I am posting it here hoping that spreading the news about this court case may save some parents money. Raising children is expensive enough, without being mislead by advertising.

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